Husband, Father, Mentor, Coach & Designer’d

I thrive in an environment where I work with talented people in a unique process to design useful products that solve real problems.

People—Process—Product

With his roots deeply planted in user-centered design and a background in graphic design, psychology, and economics, Brian seamlessly blends his love for people, processes, and products. His design journey is marked by an unwavering dedication to solving complex problems creatively and practically, always keeping the user's needs at the forefront.

When he's not crafting engaging user experiences, Brian enjoys traveling with his wife and coaching young male athletes. His passion for mentorship and sports transcends beyond the field, reflecting his commitment to personal growth and community development.

Brian's hobbies are as rich and diverse as his professional pursuits. A green thumb at heart, he loves gardening and farming, nurturing the land just as he cultivates design solutions. When not tending to his garden, you'll find him immersed in the creative world of logo and web design, always exploring new landscapes of creativity.

Summary

An accomplished user-centered designer with thirteen years of product design experience recognized for orchestrating the largest auction in history with the FCC’s 5G band auction software, culminating in an $80 billion transaction. Led the strategic redesign of LexisNexis flagship product resulted in an impressive 8% increase in Net Promoter Score (NPS), signifying a substantial uplift in customer satisfaction and loyalty. Demonstrating exceptional leadership, pioneered the development of Extron’s universal design system, unifying user experience across multiple platforms and significantly reducing the concept-to-market timeframe by 20%. Led numerous design workshops across six countries. Visionary design approach has consistently delivered enhanced user engagement and accelerated business outcomes.

Experience

Senior User Experience Designer

‍03/2020 to Present

  • Led the design of multiple successful projects
  • ‍Conducted user research and usability testing to gather insights and refine design solutions
  • ‍Collaborated with developers and product managers to ensure designs were feasible and aligned with business goals
  • ‍Mentored junior designers and provided guidance on design best practices and processes.
Lead UX/UI Designer / Design System Project Lead

‍12/2017 to 02/2020

  • Brought consistency to all Xylem software products on three platforms, which I accomplished in short order with limited resources‍
  • ‍Created a cross-functional team of passionate people from across the company to help focus design efforts by highlighting the design issues they’ve seen and heard from our customers and prioritize UX initiatives‍
  • ‍Implemented user-research methods to gain more insight and knowledge of our user base‍
  • ‍Facilitated design workshops for product teams to identify key requirements for MVP‍
  • ‍Led the design effort to develop the company’s design system that helped increase the usability of our products on desktop and mobile platforms by building consistency in our software through user-centered design
UX/UI Designer / Design System Project Lead

‍07/2016 to 12/2017

  • Drove the creation of the Extron's design system that encompassed the brand, style guides, component and template design and development, coding conventions, and verbiage‍
  • ‍Lead a team of UX/UI designers in conducting a full system audit of the brand and design of the screen-based products; also designed the responsive UI components and product feature workflows for desktop and mobile‍
  • ‍Worked with a team to prepare the company for a lift and shift of customer services to the cloud‍
  • ‍Instrumental in moving the company to a design-first mindset
Contract User Experience & Interface Designer

‍01/2012 to 05/2016

  • Oversaw the development of the NC Farm Bureau website‍
  • ‍Developed the user experience and workflow and artwork for multiple Campbell Alliance learning application products for clients such as Merck and GlaxoSmithKline‍
  • ‍Worked with various startups to build web and mobile apps and bring them to market
User Experience & Interface Designer

‍02/2014 to 09/2015

  • Led the ECU Joyner library’s user experience task force through the user experience process while developing their offerings‍
  • ‍Successfully oversaw two user studies that allowed the library to understand their current users better‍
  • ‍Implemented and taught systems for testing products and developing personas
Internet Strategist / UI/UX Designer

‍10/2010 to 01/2012

  • Helped to develop websites and web applications using the Drupal CMS‍
  • ‍Worked as Lead UI/UX Designer and Information Architect on Earthday.org, Janegoodall.org, and Satsentinel.org‍
  • ‍Increased the company’s position in the market with improved design standards‍
  • ‍Oversaw quality control throughout the development process, ensuring the style-guide was understood and followed
Art Director

‍08/2007 to 05/2011

  • Managed and produced graphics and material to help establish a position for brands in several markets‍
  • ‍Directed photo shoots
  • ‍Developed the look and feel of printed layouts along with video and web graphics
  • ‍Contributed to increasing profits in the first year by delivering quality projects on time and within budget.
Lead Designer/Art Director

‍08/2004 to 01/2007‍